Something central to everyone at Machine_ is the mantra of “Never Afraid”. Machinists are Never Afraid off the unknown or of doing things differently. They are not afraid of standing tall or standing up for what’s right. We wanted to take this internal mantra and make it external, to bring it to life for all to see. So, we designed the Never Afraid wall mural. Over a series of three adjacent walls we see the illustration morph to show the three stages of our battle: the face off, the fight, the victory. As the stages progress, so do the illustrations: “isolation” finds a companion, snarling dogs become subdued, the fear creature loses its head.

We showed Machine_ going up against its very own fears, shown as a monstrous creature. The creature was a dark maze of hidden details, putting together words and drawn interpretations of fears from “the blank page” to “failure”, from creepy dolls to death. The original colourway was black and gold in its first iteration, and then later was upgraded to black and white.