The Client
Nutun is a global business process outsourcing (BPO) company that offers businesses omnichannel solutions from customer acquisition to debt collection and rehabilitation.
The Challenge
In 2022, Transaction Capital Risk Services (TCRS) rebranded to Nutun Digital Business Services. The company, which offers digitally-enabled business and customer experience (CX) services, was on a growth trajectory – poised to scale globally on the back of a major acquisition.
From a B2B marketing point of view, the rebrand came with a number of challenges, most notably the need to build brand awareness and to communicate to a new, global audience about Nutun’s tech stack and service offering.
To address the brand awareness challenge, we took an unconventional approach. Knowing the power of content marketing to supercharge B2B leads generation, we turned to an existing, benchmark-beating content property: Ngage interactive digimag – the internal quarterly magazine for Nutun staff.
My Role
Digital magazines are a co-ordinated effort between client, content, design and development teams. Working with the content team my role was to bring the rebrand to life through design. I was responsible for conceptualising and designing the cover and article layouts, as well as planning out interactive elements for the developer to execute in Tumult Hype.
The Team
Editor | Robyn Lane
Creative Director | Juan Geel
Senior Account Manager | Melissa Johnson
Designer | Katya Wagner
Digital Developer | Juan Geel, Frans Hanekom
Traffic Manager | Asithandile Maqashu
Industry Recognition
Nutun “ngage” issue 54 won Gold for best Digital Publication at the NewGen awards (2023): https://www.newgenawards.co.za/news/the-2023-new-generation-awards-winners-have-been-announced
and came first in the SA Publication Forum’s ‘Interactive Digitial Publications’ category (2023): https://results.sapublicationforum.co.za/2023/digital-publication-2/
–
