The Client
Handy Andy is a household name in South Africa well known for its range of cleaning products.
The Brief
As part of Handy Andy’s ‘101 Ways’ campaign I was tasked with creating a series of animated GIF stickers that could be utilised on social media.
The goal of the ‘101 Ways’ campaign was to demonstrate to both existing customers and potential new ones the cleaning power of the versatile product as well as appealing to a younger generation of users.
My Role
After a list of key cleaning scenarios was developed, I was tasked with creating the GIFs.
The task was twofold; firstly I illustrated all the elements that were to be animated using Adobe Illustrator. Secondly, I brought my illustrations into Adobe After Effects and animated them, ensuring a seamless loop. Once I was done animating I created transparent background GIFs that were ready for use online.
The Team
Alex Forrester | Business Unit Director
Katya Wagner | Art Director, Illustrator, Designer, Animator
Mahlatse Moetlo | Senior Copywriter
Megan Cronje | Senior Account Manager
Neesha Hasan | Traffic Manager
Roderick Laka | Creative Director
